With over two decades of automotive communications expertise, Laura is an experienced professional at the intersection of traditional automotive and electric vehicle sectors. Her career spans both agency and in-house roles across prestigious brands and organisations.

Laura began her journey agency-side in PR for the Motorcycle Industry Association (MCIA), Harley-Davidson and eBay Motors before transitioning to in-house positions with major OEMs including Tesla and Kia Motors, as well as Tier One supplier, Continental.

An expert in EV communications, Laura has dedicated 12 years to the electric vehicle space, starting with Tesla in 2014 leading the UK and European launches of Model S, Supercharging, Model X, Model 3 and Model Y. Her global experience includes launching Model 3, the Tesla Semi and new Roadster in California and supporting the establishment of Gigafactory Berlin-Brandenburg in Germany. Throughout her tenure, Laura managed high-profile media engagements with Elon Musk and other senior executives within Tesla.

Since 2022, Laura has led communications and corporate affairs at GRIDSERVE, one of the UK's most widely used EV charging networks. At GRIDSERVE, Laura has developed and implemented comprehensive communications strategies to position the company as a leader in sustainable EV infrastructure. A strong believer in the power of collaboration, Laura is heavily involved in ChargeUK, where she formerly served as a board member and now chairs the communications committee, supporting the UK's voice of EV charging.