Dr. Helen Bray is Vice President for Policy at Puro.earth the world's leading crediting programme for durable carbon removal. She's a geologist by training and joined the energy sector over 20 years ago focusing on electricity market design, and then representing the UK chemical industry at the time of emerging carbon pricing and industry restructuring. Most of her career she has advised on policy measures to make the business case for investment in low carbon technologies. Helen more recently moved to the carbon removals sector working on direct air capture before joining Puro.earth.