Alison Cottrell is the founding CEO of the Financial Services Culture Board (FSCB). The FSCB is a non-statutory membership body established in April 2015, initially within banking but with membership now open to firms across financial services (and to firms outside the sector as Associates). It provides the boards and senior teams of member firms with evidence, support and challenge to help them manage their workplace culture, and facilitates the sharing of learning and good practice. Alison began her career as a City economist covering fixed income and currency markets. In 2001 she joined HM Treasury where she was Director of Financial Services from 2009 to 2015. She combined this role for part of that time with that of Director of Corporate Services, focusing on staff development and organisational culture.