Jeff is the co-founder of Brainfood, a boutique financial services technology advisory, and a seasoned financial services leader with deep expertise at the intersection of technology and innovation. He previously spent several years as a Partner at Bain & Company, where he led the firm's global FinTech practice, and he continues to advise the firm.

Over his career, Jeff has advised financial institutions across the globe on large-scale transformation, technology modernisation, and business model innovation. He has played a pivotal role in launching and scaling several digital banks, and has helped fintech and payments companies navigate periods of rapid growth. He also works closely with private equity firms, advising on investment strategy and due diligence across emerging technology trends.

Jeff currently sits on several Boards and advises a portfolio of fintech and AI businesses on strategy and growth. He is a recognised thought leader in the sector, sought after as a keynote speaker and guest lecturer, and his insights and commentary are regularly featured in leading financial services and technology publications.