Gareth Burkhill-Howarth is WPP’s Global Data Protection Officer, responsible for ensuring the group’s compliance with data protection and privacy regulations across all its operating markets. Leveraging over 16 years of experience at WPP and a background in technology and data, Gareth guides the responsible use of data within the group's agencies, including developing and implementing AI governance frameworks to promote the safe and responsible application of AI. He is passionate about mitigating the risks associated with AI while maximising its benefits, championing responsible data practices for clients, consumers, and all participants in the data lifecycle. Gareth actively contributes to several global industry bodies and participates in government relations and data/privacy working groups in both the UK and the US.