Alex advises some of the world's leading companies on the adoption of global privacy strategies and on the full range of data protection / privacy issues including dealing with: data breaches and cyber security incidents; extra-EEA / UK data transfers; data privacy policies & notices; audits and DSARs; handling Information Commissioner’s Office, and other regulatory queries or investigations and marketing & cookie issues. In particular, Alex advises both deployers and providers/developers on all things artificial intelligence related for example in the context of deploying facial recognition, automatic number plate recognition and other types of image recognition. He has also advised on various use cases involving AI, from sentiment analysis in customer interactions and semantic analysis in insider threat monitoring, to deploying tools for candidate shortlisting and integrating open-source LLMs for content creation as well as AI governance programmes and associated policies, procedures and strategy. His background in employment law also allows him to advise on the interplay between data and employment law.