Sendi is a fintech executive with extensive international experience in financial services/payments and consulting, with focus on strategy, business development, partnerships, and product commercialization. She is currently the Managing Director of Europe for Ripple, where she oversees strategy and business growth in the UK & Europe. Before Ripple, Sendi spent 5 years at Mastercard in several leadership roles growing the Data & Services business; and led the Fintech & Digital Segment. Prior to Mastercard, Sendi delivered rapid operational optimisation to large corporates at the consultancy, AlixPartners; and led the development of a global cash management solution at HSBC. Sendi holds an MBA from Harvard Business School and BA in Economics from Brown University.