For exceptional efforts in entering and establishing a strong foothold in new international markets, demonstrating innovation and resilience.

Exceptional efforts in entering new international markets: Honours organisations that have demonstrated exceptional efforts in entering and establishing a strong foothold in new international markets. This includes overcoming challenges, seizing opportunities or achieving market success.

Innovation in market entry: This includes developing unique strategies and adapting to market conditions.

Successful market penetration and growth: Celebrates successful market penetration and growth. This includes achieving market share, building customer base or expanding operations.

Positive impact on international reputation and competitiveness: Acknowledges the positive impact of the organisation's efforts on its international reputation and competitiveness. This includes enhancing brand recognition, improving market position or driving global growth.