Cain is co-founder and former CEO of Red Badger - a purpose-led digital product and innovation consultancy. The business works with leading blue chip companies and scale ups to transform their digital capability. Cain is passionate about Equity, Diversity and Inclusion. In his role as CEO of Red Badger, he championed policies to build balance and fairness at every level of the business. He also founded Mission Beyond, a social enterprise with a mission to build a platform to connect, scale and sustain the social mobility ecosystem.