Fliss (Felicity) Berridge is a seasoned payments and fintech leader with a rich background spanning law, strategy, policy, innovation and industry engagement. She is the Founder of Blue Strawberry Thinking, where she combines sharp strategic insight with creative problem-solving to help organisations navigate complex business challenges. Fliss also serves as an Advisor to UK Payments Initiative Limited, contributing her deep expertise to help shape the future of payments in the UK.