Ruth is an impact-driven fintech leader with a proven track record of enabling digital innovation and supporting business growth across the payments ecosystem. After rising to Vice President at J.P. Morgan within the Corporate and Investment Bank, she transitioned to a mission-focused role shaping the future of merchant payments.

As Director of Growth, EMEA at the Merchant Advisory Group (MAG), she leads the organisation’s expansion across Europe, the Middle East, and Africa, enabling deeper collaboration between merchants, banks, and fintech partners. Her work centres on advancing merchant needs, fostering industry alignment, and championing innovation in retail payments and digital commerce.
She is passionate about impact, partnership, and building a payments ecosystem that is scalable, future-ready, and truly merchant-led.